So we’re playing our final session of Apocalypse World. At least we think it’ll be the last. We’ve all agreed that we’ll either end the game tonight or next session, depending on how things go. And I’m feeling the pressure.
See, I’ve become intensely invested in Burdick’s future. Burdick is my character, a Savvyhead with a greenhouse trying to get the earth to yield a bounty like she used to, rather than the weak, halfhearted crops she produces now. Burdick’s had her hurdles, including clashes with her Hocus brother, Always, who leads his people in a fire and brimstone, will of the gods manner, with ecstatic visions and draconian pronouncements.
Now Always is gone, disillusioned with his leadership and living alone in the woods somewhere. Burdick’s got the Battlebabe Kickskirt at her side, and a gaggle of scared people looking to her for fresh leadership. And the warlord Barbecue has moved in, threatening our territory and our way of life.
Sinek’s repeated refrain is, “People don’t buy what you do, they buy why you do it.” If you simply talk about what you do in rational terms, it might be useful to people, but still fail to draw them in. But if you lay bare your purpose, the reason you make your product, offer your service, you’ll connect with people who are attracted to that purpose. Sinek says, “The goal is not to do business with everybody who needs what you have. The goal is to do business with the people who believe what you believe.”